It’s often assumed that we already know who we want to sell to when we launch a business. Unfortunately that’s far from the truth for many new business owners. Being able to define generalities is not the same as defining the detailed specifics. The most important thing that needs to be done before launching a business is to define the client avatar or the customer that is being targeted. Without this information, you’re almost guaranteed to fail or severely stifle your ability to grow and scale. This 1 hour course will help you understand what it means to truly define your avatar and how to implement across your business. Discovering the answers to the series of questions that we’ll go over, will help you create an actionable plan for your brand and business.
This course is an expanded version of the Defining Your Client Avatar session from our Masterclass Workshop, The Essentials of a Successful Online Boutique.